Justin Timberlake - What Goes Around


The next video I wanted to talk about is Justin Timberlake's "What Goes Around". The song is about 8 minutes so they decided to make the music video into a short film. The video was directed by Samuel Bayer, who had first directorial works with Nirvana's 1991 single "Smells Like Teen Spirit".




The narrative tells the story of a girl Justin Timberlake is seeing who he thinks is "The One". Later on in the video we see she is cheating on him. The lyrics help carry the narrative, but the acting and the dialogue also help drive the narrative and shows you can carrying a strong narrative over a short space of time by being clever with your time. Timberlake is likeable and we don't want anything to happen to him, so when it does, we get annoyed as he does in the video.

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